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If you thought Snapchat was a platform just for millennials, you’re mistaken. Yes, the bulk of Snapchatters are 18 to 30 years old and the app is populated mostly by millennials, but not exclusively. In fact, Snapchat’s demographics are swiftly changing and the app is targeting users over the age of 35 more than ever. As of December 2019, Snapchat had 210 million daily active users, of which 25% of those are 30 to 49 year olds and 9% are 50 to 64 year olds (a number you can expect to grow over time). In the meantime, having a large number of coveted millennial consumers on the app isn’t a bad thing since it allows marketers to create more targeted campaigns.
Many businesses, celebrities, and the like have grown their following by utilizing the platform to share quality content every day and interacting with the app’s highly engaged audience (which watches 14 billion videos every day). Here are a few ideas to get you started:
Snap superstars, influencers, and celebrities with large followings have access to Snapchat Insights where they can learn more about their audience and how they engage with content. For those of you that don’t have a large following (yet), your brand can easily measure:
The most important thing to know is that most Snapchat content is created within the app. Open it and Snapchat’s camera screen automatically loads. To take your first Snap, tap the circle at the bottom of the main camera screen and hold the circle to take a video (up to 60 seconds).
On the following screen, you can adjust the length of time viewers have to see your snap (one second to infinity), save your Snap, add it to your story, and send it to a friend.
Beyond the clear-cut ways to add friends on Snapchat, brands can use strategic methods to increase their following. Our advice? Draw attention to your account by sharing your Snapcode and Snapchat username on your existing social media accounts. Posting a picture of your Snapcode gives users a seamless way to access your profile and increases the likelihood that they will follow your brand for more. Make sure to share samples of your Snap presence to show the people what you have in store for them.